Product Design Is The Key To Success

Product Design Is The Key To Success

So you've been busy building your business. You've got concentrated on marketing. You have gotten out there and posted to Facebook and Twitter. You have posted your story on all of your sales pages. You have created your blog. You have even written articles and posted them everywhere in the web. You have hung around boards and posted 'till you had been told to stop. You've been building your model like gangbusters.

However have you ever forgotten something?

The biggest model success factor is not marketing. It is delivering in your promises. It is delivering a quality product to your customers.

And for these of us creating learning content which means your biggest success factor is product creation. You see it's in product design and creation that the majority of your quality is going to be built in -- or left out.

Within the brief term, individuals listen to your branding efforts. Your marketing is a key factor in growing their opinion of your quality. They listen to your promises -- both acknowledged and implied -- after which make a decision. Your marketing will convince folks that you just do know what you're doing. And that you just will deliver a quality product.

But in the long run, they will decide you by how well you really deliver on those promises. They choose you by the quality of your products. By the quality of your services. And by the quality of the relationship they develop with you. And within the internet marketing business growing a long run relationship with your prospects is a key to success. That is why list building is so important.

And when creating courses and eBooks and other information products the biggest influence in your quality is how you design and develop your products.

Quality in a learning content material product is measured on three levels.

The primary is content. But your clients -- your target market -- are taking your course exactly because they don't know the content. They're there to be taught the content. So their judgment of the quality of that content is different. It is not based mostly on how well you know your subject.

Instead your prospects will choose your content based on how well it meets their needs and expectations. Did you design the product to resolve a specific problem they're having? Did you design your product around their motivations? That's how they will decide your content.

The second thing they will choose you on is organization. Do you seem to understand the topic well enough to present it in order that they understand? Do you go off into odd regions? Do you make logical sense in your presentation?

Finally they will decide you based on delivery. Does it look professional? How is your spelling? How is your grammar? Do you appear to be friendly and easy to speak to?

But it's not that simple. You see the way you deliver quality content material entails intently figuring out and concentrating on your customer. And that same target customer you defined within the product design and creation process will be used for all your contacts with your customers. Together with making your marketing target your desired customer. So your brief term influence in the end also is dependent upon the quality of your product design process.

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